The article discusses the main trends in US public diplomacy in India under Barack Obama. The Obama presidency was characterized by “Pivot to Asia”. India took one of the dominant positions in Obama’s Asian strategy. Furthermore, public diplomacy became the leading strategy tool. Particular attention is paid to the evolution of public diplomacy concepts. Two areas prevailed in public diplomacy in India – educational programs and the “women’s issue”. Washington also launched programs to increase literacy and access to technology.