This article discusses how in the period of «thaw» in the southern Urals in the Orenburg region and the Bashkiria the theme of the revolution of 1917 is risen in the cultural life. Through the analysis of the media a tendency of the Soviet government towards cinematic coverage of the events of the Great October is revealed. It is established that the appeal to these events in the 50s–60s of the last century were not accidental – a new society needed a «hero of the time». Culture and cinema, in particular, contributed to more «cultu ral» consciousness of the Soviet citizens.